“Somebody should only be called a billionaire if they took a billion pounds of CO2 out of the atmosphere. What is Ecosia - The search engine that plants trees Plant trees while you search the web We use the profit we make from your searches to plant trees where they are needed most. “Forbes has a list of the richest people in the world, I hope society can change more to focus on the positive contributions you can do with money. I never wanted to be a billionaire, if someone gave me a billion Euros tomorrow, I would just plant more trees.” “I don’t believe this will lead to a good future, what we’re creating is a counter-model to that. With Ecosia, Kroll aims to create a counter-model to traditional businesses which focus primarily on shareholder value maximisation: I earn a normal salary and that’s enough for me.” It’s impossible to take profits out of the company. Ecosia GmbH è responsabile per questa Pagina. Even if Microsoft or Google put a billion dollars on the table – we would not be able to sell it – that’s legally binding. “Shares can only be given to employees, they can never be sold. We could not have done this if we had taken venture capital in the early days.” It builds trust and a great brand, and then, hopefully, people come to you.”Īnother key to protecting Ecosia’s mission and impact as a not-for-profit, says Kroll, was structuring the company with its own unique for-purpose ownership model: “Ecosia belongs to itself, it’s impossible to take profits out or sell the company – that is very important. “These are things we can do as a not-for-profit company that are a bit different.
We wanted to send out a message that coal should stay in the ground. For example, we wanted to buy an ancient forest off of a coal company in Germany, and that generated a lot of attention and our user numbers went up.
“A few of our campaigns were very successful. We try posters as well for out-of-home advertising. Christian abandoned Xabbel due to resource constraints. While in Nepal, he started Xabbel, a local search engine that was supposed to help generate funds for local NGO projects. He traveled the world for businesses with a positive impact. “We put advertisements on Facebook, YouTube. Ecosia was founded by Christian Kroll, in December 2009.Christian studied business administration in Nuremberg. However, he says, traditional marketing and awareness campaigns were also instrumental in boosting brand recognition and accelerating growth: “People understand that and recommend it to their friends – this is our most powerful growth channel.”
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